01 · LÍPA CIDER — IDENTITY, PACKAGING, E-SHOP · 2026
01 · LÍPA CIDER
IDENTITY, PACKAGING, E-SHOP · 2026
IDENTITY, PACKAGING, E-SHOP · 2026
→ CASE STUDY
Umber is a seven-person studio in a former bakery in Vršovice. We build identities, packaging and Framer websites for food, drink, culture and the odd fintech — and we say no more often than yes.
Umber is a seven-person studio in a former bakery in Vršovice. We build identities, packaging and Framer websites for food, drink, culture and the odd fintech — and we say no more often than yes.
BRAND & DIGITAL STUDIO — PRAHA
BRAND & DIGITAL STUDIO — PRAHA
RECOGNITION
CLIENTS
SELECTED WORK 2023–2026
08 / 10
WHAT WE DO
All services & prices
→
Four things, done properly.
Four things, done properly.
No department for everything. We do strategy, identity and packaging, websites and motion — and bring in the right photographer, copywriter or developer when the job needs one.
No department for everything. We do strategy, identity and packaging, websites and motion — and bring in the right photographer, copywriter or developer when the job needs one.
Four things, done properly.
No department for everything. We do strategy, identity and packaging, websites and motion — and bring in the right photographer, copywriter or developer when the job needs one.
HOW IT RUNS · 6 WEEKS
Full process & payment schedule
→
WEEK 1
Listen
Two workshops with the founders, no slides.
YOU GET: DECISION DOC
WEEKS 2–3
Make
Two directions, one recommendation.
YOU GET: CONCEPT PRESENTATION
WEEK 4
Refine
One round, then it’s final.
YOU GET: FINAL SYSTEM
WEEKS 5–6
Build
Files, Framer site, print.
YOU GET: EVERYTHING, EDITABLE
AFTER
Stay
Two months of free fixes, then a retainer if you want one.
YOU GET: A PHONE NUMBER
WEEK 1
Listen
Two workshops with the founders, no slides.
YOU GET: DECISION DOC
WEEKS 2–3
Make
Two directions, one recommendation.
YOU GET: CONCEPT PRESENTATION
WEEK 4
Refine
One round, then it’s final.
YOU GET: FINAL SYSTEM
WEEKS 5–6
Build
Files, Framer site, print.
YOU GET: EVERYTHING, EDITABLE
AFTER
Stay
Two months of free fixes, then a retainer if you want one.
YOU GET: A PHONE NUMBER
Kick-off call within 48 hours of signing.
STUDIO
Meet the studio
→
Seven people and two dogs in a former bakery in Vršovice. No account managers — you talk to the people who do the work.
Seven people and two dogs in a former bakery in Vršovice. No account managers — you talk to the people who do the work.
10 BRANDS SINCE 2018 · 7 + 2 PEOPLE, DOGS · 6 WKS AVERAGE · 71 % COME BACK
10 BRANDS SINCE 2018
7 + 2 PEOPLE, DOGS
6 WKS AVERAGE
71 % COME BACK
Seven people and two dogs in a former bakery in Vršovice. No account managers — you talk to the people who do the work.
10 BRANDS SINCE 2018 · 7 + 2 PEOPLE, DOGS · 6 WKS AVERAGE · 71 % COME BACK
10 BRANDS SINCE 2018
7 + 2 PEOPLE, DOGS
6 WKS AVERAGE
71 % COME BACK
SAID ABOUT US
“They told us the first logo was wrong and showed us why. Nobody had done that in twelve years of running this company.”
Tereza Kubíčková
FOUNDER, KUBÍČKOVÁ ARCHITEKTI
CONTACT
EST. 2018 · PRAHA
NEXT AVAILABILITY
BOOKING Q1 2027 — 2 SLOTS
MAX. 3 PROJECTS AT A TIME
NEXT AVAILABILITY
BOOKING Q1 2027 — 2 SLOTS
MAX. 3 PROJECTS AT A TIME
Q1 2027 · 2 SLOTS