Greenpoint Records
CLIENT
Greenpoint Records, Brooklyn
SERVICES
Identity, Sleeves, Web
YEAR
2025
LIVE SITE
An independent label pressing 300 copies at a time, with sleeves that had to survive a crate and a customs desk.
The label had a logo per release and no system. Distributors could not tell two records apart; collectors could not tell them together.
What we did
A fixed sleeve grid — catalog number top left, artist and title on a single baseline, the label mark blind-embossed bottom right — and a free field for the artwork. The system reads as a series on a shelf and as one record in a hand.
The site is a Framer CMS the label updates on release day; each record page is generated from the same fields the sleeve uses.
×4
DIRECT SALES, FIRST YEAR
TEAM
Mark Voss, Tom Wolcott, Jonah Pell
PHOTOGRAPHY
Anna Mallory
SLEEVE SYSTEM, 12 RELEASES
POSTERS FOR THE LAUNCH NIGHT
×4
DIRECT SALES, FIRST YEAR
11
RELEASES IN THE SYSTEM
300
COPIES PER PRESSING
The crate looks like a label now, not a pile of favors.
MARTIN HALE, FOUNDER
