Twofold Coffee
A neighborhood cafe on a bus-route corner with a sign nobody could read from the bus.
Twofold is named after the two bus lines that stop outside. The old sign was a script logo in three colors, invisible at sixty feet and at thirty miles an hour.
What we did
One numeral, one weight, one color. The mark is the number two cut from the cafe’s own tiling pattern, painted by hand on the corner facade and repeated on cups, aprons and the awning.
Everything else — menus, loyalty cards, the chalkboard grid — is typography the staff can set themselves.
2×
WEEKDAY MORNING GUESTS
TEAM
Mark Voss, Bea Newman
PHOTOGRAPHY
Jake Sutton
THE COUNTER, VAN BRUNT STREET
THE ROOM, AFTER THE REBUILD
2×
WEEKDAY MORNING GUESTS
60 ft
SIGN LEGIBILITY DISTANCE
3 wks
BRIEF TO PAINTED WALL
People walk in and say they saw the number from the bus. That is the whole brief, solved.
HANNAH PRICE, OWNER
