A former bakery, seven people, one rule: the people you meet are the people who do the work.

“I like brands that age well.”

“The brief is the product.”

“If it doesn’t survive a shelf, it isn’t finished.”

“Type first, then make it move.”

“Ship it, then teach them to break it.”

“Thursdays are for showing work.”

“Colour is a decision, not a mood.”

“Woof.”