Mléko & Med
Our first national retail brand: a dairy and honey range built for a shelf we had never designed for.
In 2018 we were two people in a shared space in Karlín. Mléko & Med was the first client who asked what the product would look like in a supermarket at eye level.
What we did
A two-word name set as one lockup, a colour per product family, and a photograph of the actual farm on the back of every pack instead of a story about tradition.
It is still on shelves, largely unchanged. It is the reason the studio exists.
8 yrs
ON SHELF, UNCHANGED
TEAM
Marek Voráček, Klára Šimonová
PHOTOGRAPHY
Jakub Šesták
SHREDDED FILLER, RECYCLED
THE GIFT BOX
8 yrs
ON SHELF, LARGELY UNCHANGED
6
PRODUCT FAMILIES
1st
NATIONAL RETAIL BRAND
They designed it once and we have never needed to redesign it.
PAVEL ZEMAN, OWNER
