Lípa Cider
A family cidery with a great product and a label that looked like a pharmacy. We renamed nothing and redrew everything.
Lípa had four ciders, one printer and a label designed by the printer’s nephew in 2011. The cider won awards. The bottle lost shelves.
What we did
Two workshops with Ondřej and his mother settled the one thing nobody had written down: Lípa is a Moravian orchard cider, not a craft-beer alternative. Everything after that was drawing.
We redrew the linden mark, set the range in one type system, and gave each SKU a colour that survives a supermarket cold case. The e-shop is a Framer site the family edits themselves; the first run sold out before it launched.
+38 %
RETAIL SELL-THROUGH, 6 MONTHS
TEAM
Marek Voráček, Klára Šimonová, Tomáš Vlk, Jonáš Pelc
PHOTOGRAPHY
Jakub Šesták
LABEL RANGE, 4 SKUS, OFFSET + FOIL
THE RANGE ON THE BAR, MIKULOV
+38 %
RETAIL SELL-THROUGH, 6 MONTHS
4 → 11
SKUS IN ONE SYSTEM
6 wks
BRIEF TO SHELF
Sold out the first run of bottles before the website even launched.
ONDŘEJ LÍPA, FOUNDER
