Kavárna Dvojka
A neighbourhood café on a tram corner with a sign nobody could read from the tram.
Dvojka is named after the tram that stops outside. The old sign was a script logo in three colours, invisible at twenty metres and at forty kilometres an hour.
What we did
One numeral, one weight, one colour. The mark is the number two cut from the café’s own tiling pattern, painted by hand on the corner facade and repeated on cups, aprons and the awning.
Everything else — menus, loyalty cards, the chalkboard grid — is typography the staff can set themselves.
2×
WEEKDAY MORNING GUESTS
TEAM
Marek Voráček, Bára Nováková
PHOTOGRAPHY
Jakub Šesták
THE COUNTER, KRYMSKÁ
THE ROOM, AFTER THE REBUILD
2×
WEEKDAY MORNING GUESTS
18 m
SIGN LEGIBILITY DISTANCE
3 wks
BRIEF TO PAINTED WALL
People walk in and say they saw the number from the tram. That is the whole brief, solved.
HANA PROCHÁZKOVÁ, OWNER
