Divadlo Na Zábradlí
A theatre with sixty years of archive posters and no way to make a new one look like it belonged.
The archive is the asset. Every poster from 1958 onwards is worth looking at; none of them share a system.
What we did
We wrote the system the archive implies: a fixed title block, a free image field, and a single grotesque set at three sizes and nothing in between.
Season posters now stack in the foyer as one wall. The archive is on the site, searchable, in the same grid.
60 yrs
ARCHIVE, ONE SYSTEM
TEAM
Marek Voráček, Bára Nováková
PHOTOGRAPHY
Anna Malá
POSTER WALL IN THE FOYER
THE FESTIVAL EDITION
60 yrs
ARCHIVE IN ONE SYSTEM
3 sizes
AND NOTHING IN BETWEEN
+21 %
SUBSCRIPTION RENEWALS
New posters hang next to 1964 and neither looks embarrassed.
MARIE DVOŘÁKOVÁ, DRAMATURG
